This invitation to a summer party for members and donors had to spark interest and curiosity, and herald the fun.

 

Naturally a photograph from the International Center of Photography's collection became the key visual. Weegee’s signature reportage-style image both fit the irreverent spirit of the event and signaled an upcoming ICP exhibition. Packaged in a peek-a-boo cut out sleeve, and supported by a Click wordmark design with a nod to the traditional shutter release button, the invitation yielded a great response rate.