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Celebrating the art and vernacular of photography with a unique promo for ICP’s Premiere Edition Portfolio

ICP’s Premiere Edition of Portfolio brings together signature prints from five distinguished ICP alumni. 

For the envelope of the mailer promoting this exclusive product, we turned to the vernacular of the Polaroid photo packaging—symbolizing the staple and tradition of professional photography. 

The promo contains postcard-size prints of alumni photography, a brief profile documenting the achievements and contributions of each of the artists, along with the ICP and Portfolio product information.


a Lucha project 


International Center of Photography




Design & Direction: Russell Austin, Luis Bravo, Agi Morawska
Agency: Lucha Design

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